Diptyque
Diptyque He is a French perfume house founded in 1961. ) The three friends who liked to travel. Their living room opens on St. Graine Boulevard in Paris. Mostly they offered home furniture and produced printed fabrics. They also imported smells from England. But shortly thereafter in 1963, they added fragrant candles to their product list and it became one of their main products. Two identical windows and an oval label and the main thing about improving the customer experience. The word Diptyque She is the French word for a diptrack, which addresses two identical windows that are side by side as a book. One of the biggest factors behind the success of this perfume house is its iconic branding. It can be identified through his oval label, which draws inspiration from his archival fabric designs that relate to ancient Rome, and especially to the elongated protector of the Paramor Guard. Knox-Lat was designed by his logo and he used neat letters in his calligraphy. But his meteoric increase over the years is largely dependent on his skill. Fabian Moni CEO confirms this. "The goal has always been a creative brand," she said. "There is no look back. We place a great emphasis on creativity, whether it is through store design, products or customer experience. "Moni who has been accompanying this perfume house for 12 years, armed with a rich experience that includes management in perfume and fashion with Yves San Lauren. After leading the brand for more than a decade , Diptyque Significantly increased with expansion to international stores aggressively, and the use of digital marketing bikes. In Singapore, for example, the brand's presence was felt with his first store opening in the city of Nephi Ann in 2018; Before that, the brand was only available in luxury boutique beauty products. When asked about the expansion of the brand in Asia, Moni says: "Ten years ago, the brand was famous but only in limited circles, and especially in Europe ... We have developed a greater presence over the years by opening more stores and counters. Customers to get to know our story and our special approach to perfumes. When asked how Diptyque Standing in the changing consumer preferences for scents, Moni emphasizes how more and more buyers are looking for a scent of signature that can express their personality. “For us, this is inspiration and components behind the smell. Our variety of scents are not gender, so you can choose what you resonate. This is what suits you. Says Moni. Apart from our rich odor bag that has over 50 candle scents, we are constantly working on a new odor techniques, such as the sandwich dispersal. "She adds:"Diptyque Always engaged in the art of life, and we want to continue to develop ourselves - to think of the fashionable bazaar, the decorative objects we had for many years in our Paris store, as well as additional accessories for our signing line. "
